Content  Observatory  Study

ERIN's approach to the execution of this study employs the proven methodology of preliminary research followed by a thorough information-gathering exercise focussed on interviews of key actors. The objectives of the research are to provide the essential background and data, and to provide a solid foundation for the subsequent series of detailed interviews and other information-gathering methods. As much informed opinion, information and feedback as possible will be acquired to ensure that the conclusions and recommendations of the study are credible and valid. To this end, the interview programme is supplemented by the distribution of questionnaires to other relevant parties by e-mail or Web, and by the use of a Workshop to present the outcome to an invited expert audience to solicit their feedback prior to the preparation of the Final Report.

The organisations selected for interview will provide authoritative input from both the public and private sectors, in Europe and equally US and Japan where appropriate, from sources such as:

• research and consultancy organisations;
• information providers, including market intelligence companies, online database and service providers;
• industry representative bodies;
• leading online businesses from the private sector, for example in banking, retailing, travel, publishing; major private sector players in the audiovisual, entertainment and media industry;
• relevant organisations in the educational and academic sector;
• users of and contributors to any comparable observatories and forums;
• key personnel within the European Commission.

The evaluation of alternative scenarios, involving a series of detailed criteria, can be complex, and to facilitate this exercise we will construct evaluation models incorporating these criteria in a weighted and, as far as possible, quantifiable structure. The assessment of scenarios by this means minimises subjectivity and ensures that the resulting conclusions are auditable and justifiable.

The study is also seeking to learn from history. Where a comparable structure has been successful, the relevant parties would be contacted to determine why it works, and to ask questions such as: who uses it and why? who funds, supports, and maintains it? who contributes, and why? Equally, the lessons learnt from less than successful initiatives would be investigated where possible.

The information gained from the series of interviews and research, along with its review and analysis, will form the basis of the study reports. Moreover, the presentation to an invited audience, by way of a Workshop offering round-table discussions, will make a strong contribution to the findings of this study.